Every few years someone in state government laments, “We need a better brand for Wisconsin!” Cabinet secretaries scurry about, agency communications directors scratch their heads over possible slogans, and marketing campaigns go largely unfunded.
Here’s an idea: Let’s talk about Wisconsin’s tangible business assets without making it all about tourism and cheese (as much as Badger state loyalists value both).
One such asset is quality health care, a commodity largely taken for granted inside Wisconsin and largely unknown to people and companies who may be thinking of moving or expanding here.
WHA report says team-based care will help address workforce gaps, while innovation, technology change how care is delivered
MADISON (November 2, 2017) ——- Hospitals and health systems are not immune to the workforce struggles all employers are facing as the number of available workers continues to decline and baby boomers retire. That leaves positions that require experienced professionals difficult to fill in hospital intensive care units, operating rooms and highly specialized care units, such as oncology and surgery.
“Employers will need strategies, such as flexible or shorter shifts, less physical work and ‘as needed’ positions to keep the boomers, with all their experience, working a few years longer,” according to Ann Zenk, Wisconsin Hospital Association (WHA) vice president, workforce and clinical practice.
Wisconsin is a national leader in health care transparency, being one of the first states in the nation to develop online resources to voluntarily share information that will help consumers compare hospital charges. On October 10, WHA announced the release of its newest version of PricePoint (www.wipricepoint.org), an online resource that allows consumers to compare hospital-specific charges and other financial data associated with the care provided for a particular procedure or condition in Wisconsin hospitals and Medicare-certified ambulatory surgery centers. (See Infographic here.) .